About us
PressWatch is a competent contact for media monitoring services and media response analysis. Since its establishment in 1999, PressWatch has worked for multinational companies on an on-going basis. Accordingly we have created a flexible and customeroriented system that we tailor to individual customers needs. PressWatch is part of the TNS group which is present with 14.000 employees in more than 70 countries. The service offering of the TNS Media Intelligence which can be completed by the TNS market and opinion polls covers the global observation and analysis of media contents (news and advertisements). TNS services more then 16000 customers worldwide.
Incorporation in the TNS group has allowed PressWatch to provide integrated media analyses that have much more to say about the effect of simple media analyses as a means of communication. Access to TNS market research has made global information available for these analyses.
This makes it possible to conclusively verify whether the level of awareness and the required key messages for a product or brand have actually asserted themselves on the market and reached consumers. Tools such as omnibus (multi-topic) surveys can be individualised at any time and implemented with almost any budget.
The Presswatch team covers 24 languages inhouse: From Mandarin to Romanian, from Finnish to Portuguese. We provide summaries or abstracts in every language. PressWatch is part of a worldwide network of media monitoring companies (FIBEP) and thus works together with numberous market leading partners all over the world. Incorporation in the TNS group has allowed PressWatch to provide integrated media analyses that have much more to say about the effect of simple media analyses as a means of communication. Access to TNS market research has made global information available for these analyses.
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